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A group of construction workers digging a trench in the road for pipework

Do you know how workers perceive your brand?

The power of employer branding is gaining pace as more employers realise the importance of highlighting their company culture in order to attract and retain talent.

  • 94% of candidates would consider an employer’s brand when applying for jobs

  • 45% of passive job seekers would apply for a job if it was to work for an amazing brand

  • Companies with a great employer brand are seeing a 50% reduction in cost per hire

(Source: Haymarket)

This is especially important to main contractors right now because they’re facing acute skills shortages (200,000 new recruits needed), a mental health crisis (13 times more deaths by suicide than by on-site accidents), and new demands around ESG reporting.

We appreciate that it’s tough for main contractors to affect change because they are not the actual employers of the majority of tradespeople working on their projects.

Yet contractors still bear the eyewatering re-work costs (as much as their annual profits!) and reputational damage when projects are delivered poorly or late.

The likelihood and costs of re-work are driven by a disengaged workforce with high rates of turnover. Solving this problem means enhancing worker engagement on-site by:

🎯 Getting the right info to the right people at the right time so projects run smoothly

🚩 Enabling the identification and resolution of problems so projects run safely

🔭 Giving workers visibility and a sense of ownership so they’re bought into project success

What are you doing on your sites to engage your whole workforce?

Is your organisation or team doing great things but not communicating them in the right way?

Do you know how workers perceive your brand and how can you position your sites as desirable places to work?

At Worker Feedback Club we're obsessed with this stuff. Get in touch to tell us about your approach to communication and engagement on-site – and learn how we can help your brand get an edge.

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